Best Practices in Marketing and their Impact on Quality of Life [Kindle Edition]

Author: Helena Alves (Editor), José Luis Vázquez (Editor) Publisher: Springer Publishing Date: 2013 File Size: 2311 KB Print Length: 220 pages Language: English ASIN: B00D75OGJ6 Format: Kindle Edition, Hardcover, Paperback Text-to-Speech: Enabled X-Ray: Not Enabled Lending: Not Enabled Buy at Amazon

Book Description

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

More about the Author

Books - Biography (Helena Alves, José Luis Vázquez)

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